And - depending on who you ask - either an ally or enemy of the feminist cause. For artists including Andy Warhol, a muse. For children, Barbie has been a beloved friend. Margot Robbie arrives for the European premiere of Barbie at Cineworld Leicester Square in Londonįirst created by Mattel co-founder Ruth Handler in 1959, Barbie is a pop culture icon. These versions of hyper-femininity reclaim aspects of patriarchal, traditional femininity and play with, perform, and parody it.
Contemporary expressions of hyper-femininity are often intended to subvert aspects of hegemonic femininity (expressions of femininity that reinforce traditional gender roles).
“Hyper-femininity” describes femininity at its most extreme, at the far end of the spectrum of different gender expressions.
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